I'm fortunate to have worked in web design and I know that having a web presence is vital, particularly as I want to initially publish via PDF as a way to minimize financial risk. With this in mind I needed to get a good domain name that will also be a compelling title.
My first choice for the game was Victoria, so I checked victoria.com, it's strong, and obviously evocative, but, equally obviously, already taken. Postage stamps were first issued around this time so I thought Penny-black might be ok (taken) and then I looked for Penny Red, the second stamp that lasted for about half the Victorian era, also gone.
I went back and looked for combinations involving Victoria and settled on victoriarpg.com and victoriaroleplaying.com. With them I could still use the name I wanted but also have a web address that was easy to remember. Eventually you'll find this very blog linked at that site. In fact you probably already have.